There is a very special pub in Bath. It’s an historic free house and home for live music on the edge of Bath city centre it is co-operatively owned by 536 of its customers, fans and workers since 2013. It remains, to date, the largest pub buyout project in Britain.
For Invisible Network installing wide area WiFi presented a number of problems. For a start it’s a very old Georgian building with thick stone walls, and then there’s the size, it’s a large pub, with a garden out the back and a separate function room behind that again. There was also an existing WiFi system in place, but, as with so many other WiFi systems, this presented a considerable risk as it was really quite easy to accidentally browse beyond the WiFi system, even to the point of logging in to the accounts system and tills.
With the system we’ve installed security is guaranteed. All guests are now greeted with a friendly “what’s on” list of upcoming bands and the opportunity to join the mailing list, increasing take up from an average 15 a month to over 80 in the first three weeks! And with Invisible Network, the management is now able to capture an extraordinary amount of information about their clients for marketing purposes. This includes the obvious with names, addresses and contact details, but our system can also track whether customers have been before, how long they stay and what their preferences are, making targeted marketing very easy.